How can I research a campaign faster?
Pull together market, competitor, customer and internal context before the campaign starts.
Libra WorkBase
WorkBase for marketing
From research and briefs to campaigns and reporting, WorkBase keeps marketing moving — without making your team spend the week stitching tools and updates together.
Marketing teams are becoming human glue between their tools.
The brief is in Slack. Research is in docs. Assets are in Drive. Campaign data is in another dashboard. Someone still has to pull it together, and the campaign slips.
Here's where a marketer's week goes
Slackthe brief
Docsthe research
Drivethe assetsDashboardthe numbers
Everyonethe update
Five tools, one person holding the thread between them. Drop the thread and the campaign slips.
The brief lands. The work starts.
One brief becomes research, a campaign plan, finished drafts, the right updates and a clear next step.
GmailDraft readyToteam@libra.com
SubjectQ3 Launch: brief ready
Hi team, the launch brief is ready — audience, messaging and channel plan attached. Drafts to follow.
Best,
Libra
Drafted by LibraSend
NotionPlan updatedCampaignQ3 Launch
StatusIn review
ChannelsEmail, Social, Blog
OwnerSam
Next StepsDesign review
Updated by LibraOpen plan
How can I turn a brief into content?
Choose a repeatable marketing task. Connect the systems it needs. Give it an instruction once. WorkBase handles the busywork.
Your marketing stack stores the work. WorkBase connects it.
Your CMS, docs and dashboards store what happened. WorkBase reads across them and knows what to do next.
| Dimension | Traditional tools | Libra WorkBase |
|---|---|---|
| Research | Search across tools manually | Context gathered together |
| Content production | Brief, draft, review, repeat | Workflow moves it forward |
| Campaign updates | Manual status chasing | Work updates as things happen |
| Reporting | Pull numbers from dashboards | Ask in plain language |
| Cross-team handoffs | Re-explain the context | Context travels with the work |
Stop hunting for context. It's already in the work.
WorkBase connects the research, briefs, assets, campaign data and decisions around your marketing so teams spend less time reconstructing what happened.
Customer & campaign history
Brand context
Campaign context
Cross-team handoffs
Connectors for marketing
GmailSlackGoogle DocsGoogle DriveNotion
Figma
Hubspot
Zoom
Before you connect anything.
No. Your existing marketing systems remain in place. WorkBase works across them and connects the work between them.
Yes. Point it at a brief and it drafts the posts, emails and variations the campaign needs, grounded in your messaging and past work — ready for you to edit.
Yes. It pulls together competitor activity, positioning and market context into one place, so your team starts from a current picture instead of a fresh search each time.
Yes. It reads across your dashboards and campaign data and turns the numbers into a plain-language summary you can ask questions of — no manual pulling from five tools.
Yes. It moves context between marketing, sales and the rest of the company, so a campaign, a lead and the follow-up stay connected instead of stranded in separate tools.
Yes. Describe a repeatable task in plain language, connect the tools it touches, and WorkBase runs it — no engineering and no Zapier chains to maintain.
AI can help marketing teams with research, drafting, campaign coordination and performance-related workflows. Libra is designed to connect those activities to company context and the systems marketing teams already use, helping turn repetitive multi-step work into more structured workflows.